Creating
your T shirt printing Vancouver brand can be a lucrative idea if the project is
well prepared. But beware; the world of the t-shirt is very competitive. It
will be necessary to distinguish itself by the originality, the quality and the
mark. If you do not have marketing skills, you should take a training course,
or to look for a maximum of information upstream.
This
blog gives you the keys to successfully launching your brand of t-shirts. Read
it open minded. Be prepared to take stock of yourself, your strengths and
weaknesses.
Create a brand of t-shirts: a buoyant market?
The
t-shirt market is dynamic, buoyant, but very competitive. Many start-ups have
been created in recent years on the theme of t-shirts; most of them offer the
online sale of branded t-shirts, personalized t-shirts, or Custom
t shirt design. T-shirts represent 11% of clothing sales. The following
main trends are noted in the t-shirt segment:
·
The rapid development
of internet sales,
·
A move up-market rather
,
·
The return of the
knotted t-shirt for women,
·
Undeniable success of
message t-shirts,
·
The resistance of a
classic: the white t-shirt,
·
The strong growth of
the sub-segment of t-shirts for babies and young children.
In
fact universal and timeless, the t-shirt comes in an infinity of styles and
styles: long-sleeved, short or sleeveless, round neck or V, with pocket or
without pocket, simple or striped, stretch or wide, neutral or provoking, impersonal
or very fashionable not to mention the different types of materials.
Finally,
the t-shirt market is marked by flashing fashions, which offer manufacturers as
many opportunities but also risks of being on the sidelines.
A tip: choose your
target and your positioning, make clear choices and validate your ideas with a
market study serious. Examples of sub-segments to be positioned on: t-shirt
underwear, sport t-shirt, trendy women's t-shirt, beach t-shirt, customizable
t-shirt, vegan t-shirt.
